Evidence-Led SEO Consulting · Dual Surface (Google + AI Search)
Muhammad Usman Ali Logo
Muhammad Usman AliSEO Consultant · Google & AI Search
CORE PILLARS DIRECTORY

SEO work built around the problem your website has.

I do not sell generic monthly retainer packages or checklist deliverables. Every engagement targets the specific structural bottleneck suppressing your domain’s organic visibility.

01
Core Infrastructure

Technical SEO Consulting

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The Client Problem

Search engines struggle to discover, render, or index high-value pages because of hidden crawl loops, canonical conflicts, JavaScript barriers, or slow Core Web Vitals.

What I Investigate
  • Crawlability & Server Telemetry
  • Indexation & Canonical Architecture
  • Core Web Vitals & Rendering
What You Receive
  • Prioritized Technical Issue Matrix categorized by Severity (Blocker, High, Moderate, Minor)
  • Step-by-step Developer Implementation Guides with code snippets and config directives
02
Geo-Targeted Search

Local SEO Services

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The Client Problem

Nearby customers search with immediate commercial intent, but your competitors dominate the Google Maps 3-Pack while your business is buried below the fold.

What I Investigate
  • Google Business Profile (GBP) Hygiene
  • NAP & Citation Consistency
  • Geo-Targeted Content Architecture
What You Receive
  • Comprehensive Google Business Profile Complete Optimization Plan
  • NAP Consistency Audit & Cleansing Roadmap across 30+ regional directories
03
Catalog & Storefront

E-Commerce SEO

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The Client Problem

E-commerce stores suffer from massive catalog duplication, faceted navigation crawling traps, thin product descriptions, and missing product rich snippets.

What I Investigate
  • Faceted Navigation & URL Architecture
  • Product & Category Optimization
  • Product Schema & Rich Snippets
What You Receive
  • Faceted Navigation Control Spec (clean crawl rules for sorting & filters)
  • High-Intent Category Taxonomy & Keyword Mapping Architecture
04
Diagnostic Blueprint

SEO Website Audit

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The Client Problem

Most businesses spend thousands on content marketing and backlinks without realizing their technical foundation actively prevents search engines from indexing the work.

What I Investigate
  • Technical Infrastructure & Crawl Health
  • On-Page & Semantic Content Hygiene
  • Backlink Integrity & Anchor Text Profile
What You Receive
  • Executive Summary with Numerical Health Score and Risk Classification
  • 10-Section Detailed Forensic Technical Report with exact URL evidence
05
Relevance & Intent

Content and On-Page SEO

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The Client Problem

Publishing high volumes of keyword-stuffed articles fails because pages lack search intent alignment, structured entity clarity, and authoritative information architecture.

What I Investigate
  • Search Intent & Query Classification
  • Topical Authority & Semantic Entities
  • Internal Linking Architecture
What You Receive
  • Comprehensive On-Page Optimization Audit across core revenue templates
  • Topical Content Map with prioritized Hub-and-Spoke pillar structures
Engagement Structure

Transparent, scope-based consulting models.

MODEL A

Forensic Technical SEO Audit

A one-time forensic deep dive delivering the 10-section report, prioritized 90-day action roadmap, developer-ready code snippets, and a 60-minute video walkthrough. Best for websites that need a complete architectural reset before allocating further resources.

Turnaround: 5–10 Business Days
MODEL B

Technical Advisory & Execution Support

Ongoing direct advisory overseeing technical implementation, staging migration reviews, code PR feedback, schema expansion, and AI answer engine citation testing. Best for engineering-led teams and scaling e-commerce platforms.

Engagement: Monthly Retainer / Project Scope
Scoping & Complexity

What determines project scope & turnaround time.

Every website has a unique technical footprint. Rather than one-size-fits-all bundles, consulting scope is determined by the actual engineering complexity of your domain:

01. URL Scale & Depth

Small lead-generation sites (under 50 URLs) vs. large e-commerce catalogs (50,000+ indexed URLs) requiring crawl-budget analysis.

02. Stack Architecture

Standard static CMS setups vs. complex headless, SSR, or dynamic client-rendered JavaScript frameworks (Next.js, Nuxt, Shopify).

03. Template Variety

Number of unique page layouts requiring custom Schema graphs, semantic markup review, and Core Web Vitals profiling.

04. Faceted Navigation

Filter parameters, sort combinations, and pagination patterns that cause canonical loops or index bloat on catalog domains.

05. Migration Requirements

Pre-launch staging audits, domain rebrands, 1:1 redirect mapping matrices, and post-launch index recovery monitoring.

06. Implementation Level

Advisory roadmaps handed to your in-house engineering team vs. hands-on Git pull request reviews and verified code implementations.

Case Studies

Verified outcomes from these services.

Explore all 39 audit reports →
E-Commerce & Specialty Retail

Online Consumer Retailer

International
Problem Observed

The storefront had dozens of product lines, but over 70% of category URLs were trapped in canonical conflicts and crawl budget leaks.

What Was Changed
  • Consolidated collection hierarchies and deployed strict canonical tag rules.
  • Implemented clean BreadcrumbList and Product JSON-LD structured data graphs.
Verified Result

Documented 670% increase in verified organic clicks in Google Search Console over a 3-month remediation window (from 2.74K to 18.4K clicks; impressions up from 55.3K to 303K).

18.4Kfrom 2.74KClicks
303Kfrom 55.3KImpressions
6.1%Avg. CTR
15.7Avg. Position
GSC Verified
B2B & Commercial Services

High-Intent Service Provider

North America / UK
Problem Observed

High-intent commercial landing pages were stuck outside page one due to contradictory internal signals and duplicate content fragmentation.

What Was Changed
  • Consolidated competing service URLs into authoritative canonical pillar resources.
  • Refactored DOM architecture and Core Web Vitals to pass mobile LCP thresholds under 2.2s.
Verified Result

Documented 309% growth in organic clicks (from 5.7K to 23.3K) and impressions climbing from 102K to 328K with an average CTR of 7.1%.

23.3Kfrom 5.7KClicks
328Kfrom 102KImpressions
7.1%Avg. CTR
19.6Avg. Position
GSC Verified
B2B SaaS & Developer Tools

Early-Stage AI / Software Platform

Global
Problem Observed

A brand-new SaaS platform launched with zero domain rating and needed to earn search visibility in a crowded technical category without waiting a year.

What Was Changed
  • Architected programmatic feature comparison and workflow solution guides with clear Schema.
  • Built semantic internal linking between documentation, feature breakdowns, and signup funnels.
Verified Result

Brand-new website earned near page-one positions within its first two months: 610 clicks, 30.6K impressions, and an average position of 12.6.

610Clicks
30.6KImpressions
2.0%Avg. CTR
12.6Avg. Position
GSC Verified
Health, Wellness & Fitness

Commercial Fitness Brand

United States
Problem Observed

A regional fitness chain was overshadowed by national aggregators and gym directories for core workout and membership queries.

What Was Changed
  • Re-engineered location page architecture with rich local neighborhood signals and facility photos.
  • Implemented robust Schema.org SportsActivityLocation markup with verified GeoCoordinates.
Verified Result

Achieved 2.05K clicks and 204K impressions with a solid 11.5 average position in a heavily contested US market.

2.05KClicks
204KImpressions
1.0%Avg. CTR
11.5Avg. Position
GSC Verified
Media & Informational Content

Digital Publishing Portal

Worldwide
Problem Observed

An established publishing website produced quality content but suffered from crawl budget exhaustion and severe index bloat from auto-generated tag archives.

What Was Changed
  • Pruned and consolidated thin tag archives; applied strict noindex directives where appropriate.
  • Rebuilt hub-and-spoke topic clusters with prominent author profile entities and review schemas.
Verified Result

Scaled search impressions past 1.37 million (with 6.1K clicks and an average position of 12.4), establishing the foundational reach needed for compounding growth.

6.1KClicks
1.37MImpressions
0.4%Avg. CTR
12.4Avg. Position
GSC Verified
Classifieds & Service Directory

Enterprise Directory / Marketplace

Regional
Problem Observed

A multi-category directory was completely invisible in organic search due to faceted parameter traps and client-side JavaScript rendering issues.

What Was Changed
  • Migrated category listings to fast server-side rendered HTML with optimized database queries.
  • Canonicalized faceted parameters back to primary clean category parents.
Verified Result

Generated 985K search impressions and 1.31K clicks during early-stage visibility scaling, with impressions trending steadily upward across the period.

1.31KClicks
985KImpressions
0.1%Avg. CTR
56.8Avg. Position
GSC Verified
Local Services & Regional Business

Local Commercial Business

Regional Center
Problem Observed

The business had scattered local visibility with an average map-pack rank of 5.5, rarely surfacing in the critical top 3 positions where calls are generated.

What Was Changed
  • Synchronized NAP (Name, Address, Phone) across key regional directories and data aggregators.
  • Rebuilt Google Business Profile categories, service attributes, and regular updates.
Verified Result

Average map-pack rank moved from 5.5 to 2.0, with 88% of tracked local results securing Top 3 positions in the Google Map Pack.

5.5Avg. Rank (Before)
2.0Avg. Rank (After)
88%Top 3 Positions
Map-Pack Data
Automotive Dealership & Services

UK Motor Dealership

United Kingdom
Problem Observed

The site was live but effectively invisible in search. Content did little to explain what the business offered, and its local presence on Google was inconsistent and under-maintained.

What Was Changed
  • Technical SEO audit with a prioritized, impact-ranked fix list.
  • Full content rewrite so pages clearly describe the business and its inventory.
Verified Result

Technical faults resolved; content states plainly what the business does; local presence consistent and active.

ResolvedAudit Status
100% FixedCrawl Hygiene
OptimizedGBP Profile
Server Telemetry
Financial Trading Education

Financial Education Portal

Pakistan / International
Problem Observed

The site was leaking crawl budget across thousands of thin, auto-generated tag pages, while 43 conflicting plugins quietly injected duplicate and broken markup.

What Was Changed
  • Applied noindex to 1,091 thin tag pages to eliminate the crawl-budget leak.
  • Resolved 43 plugin conflicts injecting duplicate meta tags and broken schema.
Verified Result

Search engines receive clean, consistent signals per page; crawl budget focused exclusively on high-value educational content.

1,091Deindexed Tags
43 FixedPlugin Conflicts
RestoredCrawl Budget
Server Telemetry

Need an honest diagnosis of what is wrong?

Send me your website address. I will inspect your crawlability and identify what requires investigation.