The problems are specific. So are the fixes.

Real problems. Clear decisions. Measurable outcomes.

1,091tag pages
A single site was leaking crawl budget across 1,091 auto-generated tag pages — thin, duplicated, and competing with the pages that actually mattered.
Pluginconflicts
Conflicting plugins were silently injecting duplicate meta tags and broken markup, sending search engines mixed signals about every page.
Core WebVitals
Render-blocking scripts and unoptimized assets were failing Core Web Vitals — quietly capping rankings and conversions at the same time.

What the audit covers

The audit examines the whole path between a search engine reaching your site and a visitor converting on it. Where a step is broken, you get the evidence and the fix.

  • Indexation — which pages are indexed, which are excluded, and why
  • Crawl efficiency — where crawl budget is being wasted
  • Site architecture and internal linking
  • Core Web Vitals against real field data
  • On-page signals: titles, headings, and content overlap between pages
  • Structured data validity and plugin or template conflicts
  • Mobile rendering and page-experience issues

What you get back

A prioritized findings document. Each item states the issue, the evidence for it in your own data, what it’s costing you, and the specific change required. Ordered by impact, so the first item is the one worth doing first.

It’s written to be actionable by whoever does the work — your developer, your team, or me.

What it costs you to skip it

Acting without diagnosing is how SEO budgets disappear. Publishing more content on a site whose crawl budget is being consumed by auto-generated pages doesn’t help. Building links to a page that carries a canonical tag pointing somewhere else definitely doesn’t.

The audit exists so the money you spend next goes to the thing that’s actually holding you back.

Diagnose. Prioritize. Fix. Measure.

  1. 01

    Diagnose

    A full technical audit of how your site is crawled, rendered, indexed, and understood — grounded in your own Search Console and analytics data.

  2. 02

    Prioritize

    Every issue ranked by impact and effort, so the first thing we fix is the thing most likely to move traffic — not a 40-page report you’ll never action.

  3. 03

    Fix

    The technical work gets done: indexation, architecture, Core Web Vitals, on-page signals, and structured data — implemented, not just recommended.

  4. 04

    Measure

    We track clicks, impressions, and rankings against a clear baseline, so you can see exactly what changed and why.

What people want to know about the audit.

What is a technical SEO audit?

A structured review of how search engines crawl, render, and index your site — covering indexation, site architecture, Core Web Vitals, structured data, and on-page signals — ending in a prioritized list of what to fix and why.

What do I actually receive?

A prioritized findings document: each issue, the evidence for it in your own data, the impact if it stays unfixed, and the specific change required. Ordered by impact, so the first item is the one worth doing first.

Do I need to give you access to anything?

Read access to Google Search Console and analytics makes the audit far more accurate, because findings can then be tied to your real crawl and query data rather than inferred from the outside. A useful audit is still possible without it.

Will you implement the fixes, or just report them?

Either. Some clients take the findings to their own developer; others have me do the implementation. The audit is written so it’s actionable by whoever does the work.

Black-and-white portrait of Muhammad Usman Ali, SEO consultant working with clients in Pakistan, the UK and internationally

A clearer first step

If search feels stuck, start with the evidence.

Send the URL, the business context, and the part that is not working. I will use that to understand whether the next step is an audit, a focused fix, or a wider search strategy conversation.