Remove the technical problems keeping good pages out of search.

Crawling and indexation

Before ranking is even a question, a page has to be reachable and worth indexing. This is where most sites quietly lose: thousands of auto-generated URLs eating crawl budget, canonical tags pointing at the wrong version, robots rules blocking pages nobody meant to block.

On one WordPress site I audited, 1,091 auto-generated tag pages were competing with the real content. Applying noindex to those pages stopped the leak and focused crawling on the pages that mattered.

• Crawl budget waste and duplicate URL patterns
• Canonical, noindex, and robots directives that contradict each other
• Faceted navigation and parameter handling
• XML sitemap accuracy against what’s actually indexable
• JavaScript rendering — what Google sees versus what a browser shows

Site architecture and internal linking

A site’s structure tells search engines which pages matter and how topics relate. When everything links to everything, nothing is signalled as important.

I map the current structure, find the orphaned and buried pages, and rebuild internal linking so authority flows toward the pages meant to earn traffic.

Core Web Vitals and page experience

Slow, unstable pages cost you both rankings and conversions. I measure LCP, INP, and CLS against field data — not just a lab score — and identify the specific render-blocking resources, unsized images, and layout shifts responsible.

The output is a list of changes a developer can act on, ordered by how much each one actually moves the metric.

Structured data and markup conflicts

Structured data helps search engines understand what a page is. Broken or duplicated markup does the opposite. Plugin stacks are the usual culprit — I’ve untangled a site where 43 conflicting plugins were injecting duplicate meta tags and malformed markup on the same pages.

I validate what’s there, remove the conflicts, and implement the schema types your pages genuinely qualify for.