AI SEO services, without the invented numbers

Who this service suits, and who it does not

AI answers now sit above or beside the search results many buyers use. People ask Google, ChatGPT, Gemini, or Perplexity which firm to hire or which product to buy, and some never click a link. This service is for businesses that want to be among the sources those answers draw on.

If you only want to know why your brand is absent from AI answers, start with the reasons assistants leave a business out. It covers the checks you can run alone.

What I can tell you, and what I cannot

Most offers in this field show a chart of "AI visibility" going up. I do not have a client result for AI answers that I can show with a screenshot and dates, so this page shows none. When I have one, it will appear here with its limits, the same way my search results appear on other pages.

There are also limits that apply to everyone. Answers from AI assistants change with the wording of a question, the user's location, whether they are signed in, and the model version. Two people asking the same thing can get different sources. Any tracking tool samples a set of prompts. It does not see every answer. I treat those numbers as a rough signal, never as proof.

What I can tell you is which parts are documented. Google has published how its AI features use websites. OpenAI has published which crawler it uses for ChatGPT search. Those documents, plus normal search work, are where this service starts.

How AI answers find their sources

The short version: someone asks a question, the system searches for pages that can answer it, picks passages from those pages, writes an answer, and links some of the sources. Google says its AI Overviews and AI Mode may run several related searches across subtopics at once, a method it calls query fan-out, which means a wider set of pages can be shown as supporting links than in a classic result.

That chain explains most of the work. If a crawler cannot reach your page, it is out at the first step. If your page is not indexed, it cannot be found. If the page buries its answer under paragraphs of filler, another page with a clear answer gets picked. If nothing on the web confirms what your business does and where, an assistant has little reason to name you.

What Google says about its AI features

Google's page on AI features and your website, on Google Search Central, makes a few points that cut through a lot of sales talk.

• No special optimisation is required. Google says the same foundational SEO practices apply to AI Overviews and AI Mode as to Search: meet the technical requirements, follow the spam policies, and write helpful, people first content.
• No extra markup or special file is needed. There is no AI schema type to add.
• To appear as a supporting link, a page must be indexed and eligible to show in Search with a snippet.
• You can limit what is shown with the usual controls: nosnippet, data-nosnippet, max-snippet, and noindex.
• Traffic from AI features is counted inside the normal Performance report in Search Console, under the Web search type. It is not split out on its own.
• Google-Extended is a separate control. It limits use of your content for training and grounding in some other Google AI systems, and Google says it does not affect Search.

The practical result is that, for Google, AI SEO is mostly good SEO done carefully. Anyone who sells you a special AI markup package for Google is selling something Google says you do not need.

Crawlers for other assistants

ChatGPT, Perplexity, and others run their own crawlers. Blocking the wrong one by accident is one of the few clear, fixable causes of being left out. OpenAI documents its crawlers separately, each with its own role.

Many sites block every AI crawler with one rule, or a firewall blocks them without anyone deciding to. You may have good reasons to block training crawlers. Blocking the search crawlers usually costs you visibility in that assistant's answers. I check your robots.txt file and your firewall or CDN settings, list what is blocked, and you decide what to allow. You can also run the free AI readiness checker on your own site first.

What the work covers

1. Step 01

   Check access

   I review robots.txt, firewall and CDN rules, and server responses for Googlebot, OAI-SearchBot, and the other crawlers you want to allow.

   What this finds. Crawlers blocked by accident, and pages that return errors to bots but not to people.

2. Step 02

   Fix the search foundations

   I check that your key pages are indexed, eligible for snippets, fast, and free of the duplicate or thin pages that weaken a site.

   What this finds. Pages that cannot appear in AI answers because they cannot appear in Search at all.

3. Step 03

   Rewrite key pages to answer plainly

   I take the questions buyers ask before choosing you and make sure a page on your site answers each one in its first lines, with detail only you can give.

   What this finds. Questions where a competitor has a clear answer and your site has none.

4. Step 04

   Make your business facts consistent

   Your name, services, location, prices where you publish them, and team should match across your site, your Google Business Profile, directories, and social profiles.

   What this finds. Conflicting facts that make it harder for any system to describe you with confidence.

5. Step 05

   Earn mentions where buyers look

   Reviews, listings on trusted directories, interviews, and articles on industry sites give assistants independent sources that name you.

   What this finds. The places your competitors are mentioned and you are not.

6. Step 06

   Track a fixed set of questions

   We agree on a list of questions your buyers ask. I check them on a schedule across the assistants that matter to you, and record which sources appear.

   What this finds. Movement over time, read as a signal, alongside Search Console data.

Most of step three overlaps with content written for people and assistants. The access and indexing steps overlap with my crawl and indexing service. For a local business, consistent facts depend heavily on the Business Profile, covered under profile optimisation for Google Maps.

Myths I hear about AI search

How I measure progress

Measurement here is weaker than in normal SEO, and I would rather say that than hide it.

• Search Console. Clicks and impressions from AI Overviews are counted inside the Web search type, so I watch the pages and queries we worked on, not a separate AI number.
• A fixed question set. The same questions, asked the same way, on a schedule. I record whether your business is named, whether your site is linked, and which competitors appear.
• Referral visits. Where your analytics allows it, visits that arrive from assistant websites show up as referrals. I report them as they are, small or not.
• Leads. Whether enquiries mention finding you through an assistant. Ask new clients how they found you, and write it down.

If AI answers send visitors who do not turn into enquiries, the problem is on your pages, which I cover in why visits fail to turn into calls.

Prices in PKR

AI search work is part of the options on my published price list. There is no separate AI package with its own promise.

For a business that has not checked its basics, an hour on a call together is often enough to find the blocked crawler or the missing page. A larger site usually needs the full technical review first. The monthly options are set out in the retainer price table for Pakistan.

When to expect a change

1. Week 1

   Access and baseline

   Crawler access is checked, and we agree on the questions to track and record where you stand.

2. Month 1

   Foundations and key pages

   Blocked crawlers are fixed, indexing problems listed, and the first key pages rewritten to answer plainly.

3. Month 3

   First review

   We repeat the question set and compare Search Console for the pages we changed.

4. Month 6

   Mentions and facts

   Business facts are consistent, and work on reviews and outside mentions is under way.

An access fix can matter as soon as a crawler returns. Page and mention work takes longer, and assistants update on their own schedules. I cannot promise when, or whether, a given assistant will name your business, and I will tell you if the tracked questions have not moved.

Notes for businesses in Pakistan

Buyers in Pakistan ask assistants in English, in Roman Urdu, and sometimes in Urdu script. I include all three in the tracked question set when your customers use them, because the sources picked can differ by language.

Many Pakistani businesses have their facts spread across a website, a Facebook page, a Google Business Profile, and directory listings that were set up years apart. A phone number or address that differs between them is common, and it makes any system less sure about you. Fixing that is plain work and it helps local search as well. If your business serves a city, my local search work covers it in more depth.

Assistants often draw on the same independent sources people trust: news sites, industry associations, and well known directories. For a Pakistani firm, a profile on a recognised local directory or an interview on an industry site can do more than another page on your own site. Firms in the capital can see what I do for Islamabad businesses.

The tools I use

• Google Search Console, for pages, queries, and AI feature traffic counted in Web search
• Your robots.txt file and server or CDN logs, to see which crawlers reach the site
• A crawler, to check indexability, status codes, and snippet controls page by page
• A fixed question list, checked by hand across the assistants that matter to you
• Your analytics, for referral visits from assistant websites

Your next step

Ask two assistants the question a buyer would ask before choosing a business like yours, and write down who they name. Then send me those answers and your site link, and I will tell you what I would check first. You can also run a free scan of your site to catch basic problems.