Ecommerce SEO services that fix the store before the content

Who this service suits, and who it does not

I work with store owners and in-house teams who sell through their own website and want more of their sales to start from a Google search. Most run Shopify or WooCommerce. Some run a custom build with a developer on call.

If you are not sure yet whether you need outside help, read my guide on why a store stays invisible on Google. It walks through the checks you can run yourself, for free, before you pay anyone.

What the work covers on a store

Ecommerce SEO is ordinary SEO applied to a site with a lot of near identical pages. That one fact changes the job. A blog with fifty posts has fifty pages to get right. A store with five hundred products can have tens of thousands of URLs once filters, sort options, variants, and tracking links are counted. Most of the work is deciding which of those URLs deserve a place in Google and making sure the rest stay out of the way.

I do the structural rows myself, with your developer making the code changes where the platform needs it. The content rows are shared. I write the briefs and the priority category copy; your team, who know the products, usually fills in product details faster than any outsider can.

How the first month runs

Every store gets the same opening, whatever the platform. The first month answers one question: what is stopping the pages you already have from earning search traffic?

1. Step 01

   Agree on the money pages

   We list the categories and products that earn most of your revenue, plus the ones you want to grow. Everything after this is ranked by how much it moves those pages.

   What this finds. A short list of pages that the whole project is measured against.

2. Step 02

   Read Search Console and the store admin side by side

   I compare the products and categories live in your admin with what Google has indexed, and group the missing pages by the reason Google gives.

   What this finds. The size of the gap, and whether it is a crawling, duplicate, or quality problem.

3. Step 03

   Crawl the store

   I crawl the site the way Googlebot would, following only real links, and map how many clicks each product sits from the home page.

   What this finds. Products the crawler cannot reach, filter traps, broken links, and redirect chains.

4. Step 04

   Trace the signals for each money page

   For each page on the short list, I check the URL in the menu, the breadcrumb, the sitemap, the canonical tag, and the structured data, and compare them with the URL Google chose.

   What this finds. Every place where the store tells Google two different things about the same product.

5. Step 05

   Hand over the fix list

   You get a ranked list in plain English, each item with the page type it affects, the reason, and who should make it: you, your developer, or me.

   What this finds. The order of work for the next few months, starting with the fix that reaches the most pages.

Stores with a large catalog or a platform move coming up often start with a full site audit instead, so the developer has every ticket written before the work begins.

Structure first: URLs, filters, and canonicals

This is the part most store owners never see, and it is where I spend the first weeks. Google's guide to ecommerce URL structure asks for as few alternative URLs for the same content as possible, and for the same URL to appear in links, sitemaps, and canonical tags. Most stores break that rule without knowing it.

A typical case looks like this. One pair of shoes can be reached through the men's collection, the sale collection, and a brand collection. Each path is a separate URL. Add a colour filter, a size filter, and a sort order, and the same grid of products appears under hundreds of addresses. Google then has to guess which one is the real page, and its guess may not match yours.

The fixes depend on what the platform allows:

• Filters. Most filter and sort combinations should stay out of the crawl. A few filtered pages can stay indexable when people really search for them, such as a product type in one colour or one material. Google's guide on faceted navigation describes both options.
• Collection paths. Product links inside collections should point at one product URL, not a path that changes with the collection.
• Canonicals. Every indexable page should name itself as canonical, and every duplicate should point at the page you want to rank.
• Pagination. Each page in a long category keeps its own URL and is linked with plain links, so Googlebot can reach products on later pages.
• Retired products. Old URLs that still earn visits or links get a 301 redirect to the closest live product or category. Pages with nothing behind them can return a 404.

None of this is visible to a shopper. It is still the work that decides whether your content work later has a fair chance. If the technical side turns out to be bigger than the store itself, for example a migration or server problems, it moves into my technical work on crawling and indexing.

Category pages carry the biggest searches

Category pages target the searches with the most buyers behind them: a product type, a product type for a use, or a product type in a city. They are also the pages most stores leave empty, with a heading and a grid.

I write or brief category content that a buyer would want before choosing. That usually means a short introduction that says what the range covers, the differences between the main options, sizing or fit notes, and links to the sub-categories people look for next. The copy sits where it helps, not in a block of text below the footer that nobody reads.

For stores with real buying questions, a few guides support the categories: how to choose between two models, what size to order, what material lasts. Each guide links to the category it serves. I keep these few and useful. When a store needs a steady flow of guides and category copy, that becomes part of planned content for stores and service sites.

Product pages and product data

On product pages, the main job is to stop sounding like every other store. Many shops paste the supplier's text, so the same paragraph appears on dozens of sites. I rewrite the top sellers first, using what your customers actually ask: real dimensions, what is in the box, how it compares with the model next to it, delivery and return terms.

Product data is the second half. Google says structured data helps it read details such as price and availability, and that it is not required to appear in the results. I add or correct Product markup on the templates, test it, and check that it matches what the page shows. For product variants, Google documents a separate ProductGroup type, which matters for stores that sell one item in many sizes or colours.

Merchant Center is optional for the regular results and required for the Shopping tab. If you already run a feed, I compare it with the pages, because a price or stock status that disagrees between the two is a common reason products drop out of free listings.

Platform notes

The work is the same on every platform. What changes is how much control we have.

Shopify. Shopify handles the sitemap and much of the basic setup for you. The common problems are products reachable through collection paths as well as their own URL, apps that add pages or scripts without anyone noticing, and themes that load filters in ways that create many URLs. Most fixes happen in the theme files, with care, because a theme update can undo them.

WooCommerce. WooCommerce runs on WordPress, so the store inherits WordPress settings plus whatever the theme and plugins add. I look for tag and attribute archives that nobody meant to index, plugin conflicts between two SEO tools, and slow hosting under product filters.

Custom builds and headless stores. These give the most control and the most room for mistakes. I check that product links are plain links in the HTML, that pages render without waiting on scripts, and that every status code tells the truth: 200 for live pages, 301 for moved ones, 404 for gone ones.

A real example from an international store

The clearest result I can show comes from an international specialty retailer. I keep the name private. The store had duplicate collection paths, filter combinations that created indexable URLs, and catalog pages with no self referencing canonical. We merged the duplicate paths into one hierarchy, stopped the filters from producing indexable pages, and added the missing canonicals.

Comparing the last 3 months of Search Console data with the 3 months before, organic clicks grew +572% organic clicks, last 3 months vs the previous 3 months, view evidence, from 2.74K to 18.4K. Impressions went from 55.3K to 303K over the same comparison.

Please read this with its limits. The screenshot does not show exact dates. The store sells internationally, not in Pakistan, so its competitors and its market are not yours. What transfers is the method: structure first, then content. The figures are one store's result and not a forecast. You can see how the work went, step by step, in the case write-up for that store.

What I will not do

Some things are common in ecommerce SEO offers and do not appear in mine.

Prices in PKR, and what changes them

Every price below comes from the price list I publish on this site.

Three things move the effort: how many products and categories you have, how much the platform lets us change URLs and templates, and how much content needs writing. A small Shopify store often needs an hour on a call with your data and a clear list, not a retainer. If you want a rough budget before we talk, the cost estimate tool gives one. All monthly options are compared on the PKR retainer plans page.

When to expect a change

1. Week 1

   Money pages and gap measured

   You see how much of the catalog Google has indexed and the first fixes, ranked.

2. Month 1

   Structure in progress

   Filters, duplicate paths, canonicals, and internal links are fixed in order of reach.

3. Month 3

   First comparison

   We compare Search Console against the starting point, and category content work is under way.

4. Month 6

   Content and product data

   Category copy, guides, and product markup are in place for the money pages.

Structural changes show up as Google recrawls the affected URLs, which on a big store takes weeks. Content changes take longer, because Google reassesses each page. I report what changed in Search Console every month and say plainly when something has not moved. I cannot promise when a page will rank, and I would distrust anyone who does.

Notes for stores in Pakistan

Most of my store work in Pakistan runs into the same few situations.

Daraz and other marketplaces list the same branded items under the same names, with many reviews. On the bare product name, a small store rarely wins. Your own site can win on what marketplaces answer badly: a product type for a use, size and fit help, model comparisons, and delivery in a named city.

Many importers sell the same goods with the same supplier copy. Rewriting the top sellers in plain words, with the questions buyers send you on WhatsApp, is often the fastest content win available.

Shoppers here type in English, Roman Urdu, and sometimes Urdu script. I read the queries that already bring impressions in Search Console before choosing the words for a category, so the copy matches what people type and still reads well.

Cash on delivery, delivery times by city, and return rules decide many orders. They belong on product and category pages as text, not only in a banner image. When visits arrive but orders do not, the problem may sit after the click, which I cover in why traffic does not become sales. For owners based in Karachi, my page on SEO help for Karachi businesses has the local detail.

Shoppers also ask AI assistants which product or shop to choose. If your store never comes up there, the reasons are covered in when AI answers leave your brand out.

How we work together

You get one person, not an account manager in front of a team. I reply to messages within 24 hours on working days. Each month you get a short written report: what changed, what Search Console shows, and what comes next. Your developer gets tickets with the page, the problem, and the expected result, so nobody has to guess what I meant.

I ask for read access to Search Console and the store admin, and for edit access only when we agree I will make a change myself. You keep ownership of everything, including the reports and any content I write.

The tools I use

• Google Search Console for indexing, URL Inspection, and the Performance report
• A crawler that can run with and without scripts, to map links, depth, and canonicals
• The store admin export, to compare the real catalog with what Google indexed
• Google's Rich Results Test, to check Product markup on each template
• Google Merchant Center, when the store already runs a feed

Your next step

Write down your top ten money pages and check in Search Console whether each one is indexed. Then send me the list and your store link, and I will tell you what I would check first. If you want a quick health check before that, scan your store for free.